Better to have and not need, than to need and not have

In that, the most self-sufficient thing one can do is connect with their community. Connect with their neighbors. Take one step to becoming connected to those around you, those you will have to slog through hard times with.

Herc HernandezJanuary 22, 2023Comment

All Boats Float Together

Every dollar we pour into a small business is powerful. The revenue we produce at a business that was dreamed up, fought for, and sharpened daily has to go somewhere meaningful. It has to be used to uplift other businesses fighting the good fight. We want the harvests we reap to be dispersed into our flotilla. We want all ships to prosper together.

Herc HernandezJanuary 14, 2023Revolution Coffee Co.Comment

The Pursuit of Profit

The problems we see come from bloated corporations wielding excessive political power, who consistently see only their bottom line. Employee cuts, policy changes, quality drops all in the name of profit. How much profit is enough profit? How many corners can be cut before you’ve cut enough corners?

Herc HernandezJanuary 7, 2023 Comment

Values into Vision

We want our coffee, our products, to edify you. And, most importantly, we don’t want to be a contributing factor to health problems anyone experiences later in life. We want to do everything we can, with the information that we have available, to serve our customers products they can enjoy for decades and decades and decades.

Herc HernandezDecember 31, 2022Comment

Where Did We Go?

So the question that has come forth is:

How do we ethically digitally market?

The answer is shocking:

We have no idea.

Herc HernandezDecember 23, 2022Coffee, Social Media, MarketingComment

Chemex Pour-Over Guide

Herc HernandezOctober 8, 2021Comment

Revolutionizing the Revolution

Thank you is not enough. It will never be enough. We will never quit, and you have ensured that. From the deepest places of our hearts, we thank you. Thank you for being the best customers, friends and revolutionaries in the entire world. We are with you, as you have been with us.

Herc HernandezSeptember 25, 2021 Comments