The True American Culture

When I first dreamed up the idea for Revolution Coffee Company, my primary goal was avoiding being just a coffee shop. I didn’t want to just be a place that serves you your coffee and sends you on your way. I wanted it to be a place where people could come, meet and openly discuss their dreams, ideas and problems. Where strangers could become friends and acquaintances could become allies. Honestly, if you want an accurate picture of what I thought Revolution would be all about, go check out our first few Instagram posts. They aren’t bad! But, if you compare them to where we are now, it’s like looking at a completely different idea. Which, honestly, it was.

To me, American culture lays in conflict. A nation born in the fires of revolution, tempered by the heat of conflict and strengthened by an immortal industrial backbone. I wanted the shops to embody that powerful revolutionary spirit. So, I envisioned the cafes of old, where revolutions were planned and executed. What we have now is so much more than I could have ever dreamed. Longboarders, video game players, musicians, creatives, insurance salesmen, all united under one roof. They come from different walks of life and yet all bond together in a second. It is light hearted, it is joyful, and it is so much better than anything I could have dreamed up.

That’s the American spirit. The American culture. Truly. It’s one of diversity becoming unity. Men and women from all different backgrounds laying down their biases and familiarities to unite in the unknown. To face a new world full of danger together. Controversial as it may be to say, diversity is not a strength. A melting pot isn’t a pot full of unique and individual items. It is a pot where those items bring their strengths together to form a unified, beautiful product. American’s are strong when they’re unified. When they lay down their desire to be the smartest person in the room and instead seek to empathize and understand their neighbor. When, together, we can rise to meet any threat, any danger and any challenge.

I don’t ever walk into this building thinking it’s just another coffee shop. It’s meeting place. A brainstorming session. A creative haven. A business retreat. It’s paradise. Where all men, all women, can come and be validated, empowered and supported as they embark into their great unknowns. That’s the heart of the American culture. Conquering the frontier, no matter what it may be, together.